The Law of Expectations


The Law of Expectations says that whatever you expect with confidence becomes your own self-fulfilling prophecy

What you get is not necessarily what you want in life, but what you expect. Your expectations exert a powerful, invisible influence that causes people to behave and situations to work out as you anticipated.

Don’t be so quick to sell yourself short. Refuse to accept limitations on your potential. You can probably do far more than you’ve ever done before. 

As Henry Fors said, “If you believe that you can do a thing, or if you believe that you cannot, in either case, you are right.”

Brian Tracy

Pojects list


If the action step you’ve identified will not complete the commitment, then you’ll need some stake in the ground to keep reminding you of actions you have pending until you have closure. You need to make a list of projects. 

The purpose of the list is not to reflect your priorities but just to ensure that you’ve got placeholders for all those open loops.

Whether you draw up your “Projects” list while you’re initially processing your in-basket or after you’ve set up your action list doesn’t really matter. It just need to be done at some point, and it must be maintained, as it’s the key driver for reviewing where you are and where you want to be.

David Allen

Don’t talk too much


You want to impart both a sense of urgency and a sense of convenience.

You will, of course, need to provide enough information about your value proposition to make the person want to spend some time talking. But also, don’t talk too much, If you launch into a long sales pitch without finding out the other person’s thoughts, you can turn them off immediately. It is a dialogue, not a scripted monologue.

Don’t ever talk at someone. Give them time to come along with you.

Keith Ferrazzi

Thomas Edison


Achievers have an ingrained philosophy of “It can be done“, while the rest of the population tend to believe the opposite, focusing on fear rather than faith.

Thomas Edison, for example, conducted 10000 separate experiments before he invented the incandescent light bulb. It is often when you try one more time that success comes, whereas a negative mental attitude leads you to give up just before the darkness turn to light.

The way we explain things to ourselves is perhaps the most important factor in weather or not we will be a success in something, because while everyone has setbacks, a much smaller set of people are able to accept them quickly and move on, knowing that things must soon change for the better, as they inevitably do.


What do they want


The most important secret of salesmanship is to find out what the other fellow wants, then help him find the best way to get it. In the first minute of your interview with that man Scott, you took a blind stab, and accidentally found what he wanted. Then you showed him how he could get it. You kept on talking more about it, and asking more questions about it, never letting him get away from the thing he wanted. If you will always remember this one rule, selling will be easy.

Frank Bettger

Shape Your World


Perhaps the greatest discovery in human history is the power of your mind to create almost every aspect of your life. Everything you see around you in the man-made world began as a thought or an idea in the mind of a single person before it was translated into reality. Everything in your life started as a thought, a wish, a hope, or a dream, either in your mind or in the mind of someone else. Your thoughts are creative. Your thoughts form and shape your world and everything that happens to you.

Brian Tracy



No man willingly permits the thief to rob his bins of grain. Nor does any man willingly permit an enemy to drive away his customers and rob him of his profits. When once I did recognize that such acts as these my enemy was committing, with determination I conquered him. So must every man master his own spirit of procrastination before he can expect to share in the rich treasures of Babylon.

The truth is this: Good luck can be enticed by accepting opportunity.

Action will lead thee forward to the successes thou dost desire.

George C. Clason

The 2 Minute Rule


If the next action can be done in two minutes or less, do it when you first pick up the item.

Even if the item is not a “high priority” one, do it now if you’re ever going to do it at all. The rationale for the two-minute rule is that that’s more or less the point where it starts taking longer to store and track an item than do deal with it the first time it’s in your hands – in other words, it’s the efficiency cutoff.

Many people find that getting into the habit of following the two-minute rule creates a dramatic improvement in their productivity.

David Allen

Getting over Fear


The choice isn’t between success and failure; it’s between choosing risk and striving for greatness, or risking nothing and being certain of mediocrity.

The best way to deal with this anxiety is to first acknowledge that our fear is perfectly normal. You are not alone. The second thing is to recognize that getting over that fear is critical to your success. The third is commit to getting better.

You’ll get comfortable with the idea of rejection. With that perspective, even failure becomes a step forward. Embrace it as learning. 

Keith Ferrazzi