The Golden Circle

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Very few people or companies can clearly articulate WHY they do WHAT they do. When I say WHY, I don’t mean to make money – that’s a result. By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

When most organizations or people think, act or communicate they do so from the outside in, from WHAT to WHY. And for a good reason – they go from clearest thing to the fuzziest thing. We say WHAT we do, we sometime say HOW we do it, but we rarely say WHY we do WHAT we do.

But not the inspired companies. Non the inspired leaders. Every single one of them, regardless of their size or their industry, thinks, acts and communicates from the inside out.

Simon Sinek

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