Know Your Business

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Two of them were producing about 70 percent of the business. I noticed that these two men were continually being consulted by the other salesmen. 

Finally, it struck me as being very significant that these leaders were the best informed. 

I have traveled all over the country attending sales meetings and clinics. At those meetings, I’ve always noticed that the leaders are men who know their business.

So if you want to have confidence in yourself, and win and hold the confidence of others, find it an essential rule to:

Know Your Business and Keep On Knowing Your Business.

Frank Bettger

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