Praise Your Competitors

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With me, a quarter of a century of praising competitors has proved to be a very happy and profitable way of doing business.

I’ve found that one of the quickest ways to win and hold the confidence of others is to apply the rule spoken by one of the world’s greatest diplomats, Benjamin Franklin: “I will speak ill of no man and speak all the good I know of everybody.”

So Rule Three is: Praise Your Competitors.

Frank Bettger

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