Product and System

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Almost daily, people come to me with business plans with the hope of raising money for their idea or their project.

Most of the time I turn them down for one main reason: the people raising the money don’t know the difference between a product and a system.

For a business to survive and thrive, 100 percent of all systems must be functioning and accountable. For example, an airplane is a system of systems. It it takes off and, let’s say, the fuel system fails, there often is a crash. The human body is also a system of systems. Most of us have had a loved one die because one of the body systems failed. The same thing happens in business.

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