Producing for Consumption

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Business on a money-making basis is most insecure. It is a touch-and-go affair, moving irregular and rarely over a term of years amounting to much. It is the function of business to produce for consumption and not for money or speculation. Producing for consumption implies that the quality of the article produced will be high and that the price will be low – that the article be one which serves the people and not merely the producer.

The producer depends for his prosperity upon serving the people. He may get by for a while serving himself, it will be purely accidental, and when the people wake up to the fact that they are not being served, the end of that producer is in sight.

Being greedy for money is the surest way not to get it, but when one serves for the sake of service – for the satisfaction of doing that which one believes to be right – then money abundantly takes care of itself.

Henry Ford

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