Almost daily, people come to me with business plans with the hope of raising money for their idea or their project.
Most of the time I turn them down for one main reason: the people raising the money don’t know the difference between a product and a system.
For a business to survive and thrive, 100 percent of all the systems must be functioning and accountable. For example, an airplane is a system of systems. If it takes off and, let’s say, the fuel system fails, there often is a crash. The human body is also a system of systems. Most of us have had a loved one die because one of the body systems failed. The same happens in business.
Robert T. Kiyosaki