My effort is in the direction of simplicity. People in general have so little and it costs so much to buy even the barest necessities because nearly everything that we make is much more complex that it needs to be.
Real simplicity means that which gives the very best service and is the most convenient in use.
As we cut out useless parts and simplify necessary ones we also cut down the cost of making. This is simple logic, but oddly enough the ordinary process starts with a cheapening of the manufacturing instead of with a simplify of the article.