Purpose is the primary fuel of ambition. Purpose create a destination. We can only become fully engaged in life when we feel that we are doing something that really matters. Purpose is what inspires us, lights us up, and floats our boats.
The morality of Alexander’s ambitious purpose notwithstanding, it’s very clear that once he had lost it, he rapidly lost everything. If we are to succeed in our endeavors toward greatness, we must learn and apply this final lesson of Alexander’s to our journey. Simply put: if purpose dies, the entire adventure quickly follows suit.
But what is a purpose, exactly? The dictionary defines it as follows: The reason why something is done or why something exists. It is something set up as an object or an end to be attained; an intention.
Where the goal is the what, the purpose is the all-important why.The purpose gives goals meaning. When the intention to make something happen is weak – when you’re just not feeling the “fire” – it’s not going to happen. People that ignore purpose don’t go very far in life. Nobody can love what they don’t feel in their hearts.