We do better in cultures in which we are good fits. We do better in places that reflect our own values and beliefs. Just as the goal is not to do business with anyone who simply want what you have, but to do business with people who believe what you believe, so too is it beneficial to live and work in a place where you will naturally thrive because your values and beliefs align with the values and beliefs of that culture.
Now consider what a company is. A company is a culture. A group of people brought together around a common set of values and beliefs.
The goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what you believe.
The goal is to hire those who are passionate for your WHY, your purpose, cause and belief, and who have the attitude that fits in your culture. Once that is established, only then should their skills set and experience be evaluated.
Great people don’t hire skilled people and motivate them, they hire already motivated people and inspire them.