To become all you can be, you must live more consciously. You must become more alert, more aware and more awake. You must take more control over your thought process so that the combines power of the various mental laws is moving you in the direction of your own choosing rather than steering you blindly on a form of mental autopilot.
As you stand back and appreciate the incredibly complex, interconnected events that have brought you to where you are in life right now, you will begin to develop the perspective of the philosopher, of the superior intellect. You begin to superimpose on your experience what is called a “sense of coherence”, an attitude and a feeling that your life is part of something greater that yourself and that everything fits together and happens for a reason.
As you think of your life as a series of events and experiences that are conspiring toward your achieving some great goal or making some great contribution to mankind, you begin to develop a “sense of destiny”, the hallmark of potential greatness as a human being.
Once you have decided upon your values, vision, mission, purpose, and goals, the next step is for you to analyze your starting point. Exactly where are you today, and how are you doing, in each of the important areas of your life, especially as they relate to your goals?
Jack Welch, CEO of General Electric for many years, once said that the most important quality of leadership is the “reality principle”. He defined this as the ability to see the world as it really is, not as you wish it were.
If you want to be the best you can be and achieve what is truly possible for you, you must be brutally honest with yourself about your point of departure. You must sit down and analyze yourself in detail to decide exactly where you are today in each area.
Whatever your action is to be, it is evident that you must act NOW. You cannot act in the past, and it is essential to the clearness of your mental vision that you dismiss the past from your mind. You cannot act in the future, for the future is not here yet.
If you act in the present with your mind on the future, your present action will be with a divided mind, and will not be effective. Put your whole mind into present action.
Act now. There is never any time but now, and there will never be any time but now. If you are ever to begin to make ready for the reception of what you want, you must begin now. And your action, whatever it is, must most likely be in your present business or employment, and must be upon the persons and things in your present environment.
Do not bother as to whether yesterday’s work was well done or ill done; do today’s work well. Do not try to do tomorrow’s work now; there will be plenty of time to do that when you get to it.
Do not wait for a change of environment, before you act; get a change of environment by action. You can so act upon the environment in which you are now, as to cause yourself to be transferred to a better environment. Hold with faith and purpose the vision of yourself in the better environment, but act upon your present environment with all your heart.
Wallace D. Wattles
POWER may be defined as “organized and intelligently directed KNOWLEDGE”. Power, as the term is here used, refers to ORGANIZED effort, sufficient to enable an individual to transmute DESIRE into its monetary equivalent. ORGANIZED effort is produced through the coordination of effort of two or more people, who work toward a DEFINITE end, in a spirit of harmony.
As the law states, the first 2.5% of population are the innovators, and the next 13.5% are early adopters.
Altought quick to see the potential and willing to take risk to try new technologies or ideas,early adopters are not generators like the innovators. But both groups are similar, as Moore says, in that they rely heavily on their intuition. They trust their gut.
The farther right you go on the curve, the more you will encounter the clients and customers who may need what you have, but don’t necessarily believe what you believe. As clients, they are the ones for whom, no matter how hard you work, it’s never enough. Everything usually boils down to price with them. They are rarely loyal.
The importance of identifying this group is so that you can avoid doing business with them. Why invest good money and energy to go after people who, at the end of the day, will do business with you anyway if you meet their practical requirements but will never be loyal if you don’t?
Each of us assign different values to different things and our behaviors follow accordingly. This is one of the major reasons why it is nearly impossible to “convince” someone of the value of your products or ideas based on rational arguments and tangible benefits.
According to the Law od Diffusion, mass-market success can only be achieved after you penetrate between 15% and 18% of the market.
The goal of business then should not be to simply sell to anyone who wants what you have – the majority – but rather to find the people who believe what you believe, the left side of the bell curve. They perceive greater value in what you do and will happily pay a premium or suffer some sort of inconvenience to be a part of your cause.