Live more Consciously


To become all you can be, you must live more consciously. You must become more alert, more aware and more awake. You must take more control over your thought process so that the combines power of the various mental laws is moving you  in the direction of your own choosing rather than steering you blindly on a form of mental autopilot.

As you stand back and appreciate the incredibly complex, interconnected events that have brought you to where you are in life right now, you will begin to develop the perspective of the philosopher, of the superior intellect. You begin to superimpose on your experience what is called a “sense of coherence”, an attitude and a feeling that your life is part of something greater that yourself and that everything  fits together and happens for a reason.

As you think of your life as a series of events and experiences that are conspiring toward your achieving some great goal or making some great contribution to mankind, you begin to develop a “sense of destiny”, the hallmark of potential greatness as a human being.

Brian Tracy

The Law of Subconscious Activity




The Law of Subconscious Activity states that any idea or thought that you accept as true in your conscious mind will be accepted without question by your subconscious mind. Your subconscious mind will immediately begin working to bring it into your reality. 

Your subconscious mind is the seat of the Law of Attraction, the sending station of mental vibrations and thought energy. When you begin to believe that something is possible for you, your subconscious mind begins broadcasting mental energies and you begin to attract people and circumstances in harmony with your new dominant thoughts. 

When you begin thinking about a new goal, your subconscious takes this new thought as a command. It begins to adjust your words and actions so they are more consistent with your achieving it. You begin to do and say the right things at the right time to help you more toward it.

Brian Tracy

The Law of Practice



The Law of Practice states that whatever thought or action your repeat often enough becomes a new habit. You can develop any habit you consider desirable or necessary. You can become the kind of person you want to be if you can discipline yourself to think and act in a way that is consistent with your new, higher ideals long enough for them to become new habits. This is how you become a new and better person.

 Your ability to take control of your mind and begin thinking the kind of thoughts that lead to the outcomes you desire is the starting point of the process that leads to complete freedom, happiness and self-expression.

Brian Tracy

From “Whether” to “How”


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A major turning point in your thinking comes when you change your language from “whether” to “how”. When you start thinking about how you are going to accomplish something you want, and you simultaneously refuse to consider whether it’s possible or not, your entire mentality begins to change. You do get what you think about most of the time, and if you continually think in terms of how you can achieve it, and the specific actions you can take to remove toward it, you are much more likely to be successful in the end.

As Shakespeare wrote, “There is nothing either good or bad, but thinking makes it so.” You live in a mental world. Nothing around you has any meaning except the meaning you give it with your thoughts. If you can change your ways of thinking, you change your life.

Brian Tracy





To achieve different results, you must become a different person. You must change your goals and ideals for yourself and develop a new self-image. By the Law of Correspondence, your outer world will reflect your inner world. You must become a new person on the inside to permanently experience the good you desire on the outside.

The first and for most people the most difficult obstacle you will face is within yourself. It is your unconscious striving to remain consistent with what you’ve said and done in the past that holds you back.

It’s vital that you be aware of this homeostatic mechanism. It’s nature’s way of keeping you consistent with the way you’ve been in the past. But all growth and progress requires you to move out of your comfort zone in the direction of something bigger and better. Greater success and happiness are only possible for you when you are willing to feel awkward and uncomfortable during the process of creating a new comfort zone at a higher level of effectiveness.

Brian Tracy

Rules of Self-Esteem




There are two rules of self-esteem and self-liking: Rule number one is that you can never like or love anyone else more that you like or love yourself. You can’t give away what you don’t have. 

Rule number two is that you can never expect anyone else to like or love you more that you like, love or respect yourself.

Brian Tracy





Your self-concept is made up of three parts, like three layers of a cake. The first of these parts is your self-ideal. This is the version or ideal description of the person that you would most like to be in every respect. This ideal image exerts a powerful influence on your behavior and on the way you think about yourself.

The more clear you are about the person you want to become, the more likely it is that, day by day, you will evolve into that person.

The second part of your self-concept is your self-image. Your self-image it the way you see yourself, and the way you think about yourself, as you go about your daily activities.

You always behave consistently with the picture that you hold of yourself on the inside. Because of this, you can improve your performance by deliberating changing the mental pictures that you hold about yourself in that area.

The third part of your self-concept is your self-esteem. Your self-esteem is how you feel about yourself. It is the emotional component of your personality, and it is the foundation quality of high performance. It is the key to happiness and personal effectiveness.

Brian Tracy

Create Your Life as a Masterpiece




You are where you are and what you are because of what you believe yourself to be. Whether you are rich or poor, happy or unhappy, fat or thin, successful or unsuccessful, your beliefs make you this way.

If you change your beliefs in any area of your life, you begin immediately to change in that area. Your expectations, your attitudes, your behavior and your results all change.

You can change your program, your self-concept. by replacing self-limiting ideas and beliefs with self-liberating thoughts. You can begin to think of yourself as you want to be rather than as you are. You can decide to make every part of your life positive, exciting and uplifting. You can create your life as a masterpiece.

Brian Tracy

The Formula


Our attitude towards life determines lifes att...

Our attitude towards life determines lifes attitude towards us. (Photo credit: symphony of love)

So the formula is Inborn Attributes plus Acquired Attributes multiplied by your Attitude equals your Individual Human Performance.

The only wild card in the equation is A, or attitude. 

Since the quality of your attitude can be improved almost without limit, even a person with average inborn attributes and average acquired attributes can perform at a high level if he or she has a very positive mental attitude. And your attitude can be improved immediately and almost without limit. This is why it is your attitude as much as your aptitude that determines how much you accomplish.

Your attitude is the way you approach life. it is your “angle of attack“. It is your general mental tone and the outward expression of your thoughts and feelings. 

Brian Tracy

The Law of Mental Equivalency


The Thinking Man sculpture at Musée Rodin in Paris

The Thinking Man sculpture at Musée Rodin in Paris (Photo credit: Wikipedia)

Thoughts objectify themselves. Your thoughts, vividly imagined and repeated, charged with emotion, become your reality. Almost everything that you have in your life has been created by your own thinking, for better or for worse.

Everything that happens in your life first begins and takes place in the form of thought. Becoming a skilled thinker in your own life means using your mental powers in such a way that they serve your best interests all of the time.

Change your thinking and you will, you must, change your life. The one thing you must do is to create the mental equivalent of what you want to experience in your reality. Everything else will follow from that.

Brian Tracy