A Company is A Culture

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We do better in cultures in which we are good fits. We do better in places that reflect our own values and beliefs. Just as the goal is not to do business with anyone who simply want what you have, but to do business with people who believe what you believe, so too is it beneficial to live and work in a place where you will naturally thrive because your values and beliefs align with the values and beliefs of that culture. 

Now consider what a company is. A company is a culture. A group of people brought together around a common set of values and beliefs.

The goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what you believe.

The goal is to hire those who are passionate for your WHY, your purpose, cause and belief, and who have the attitude that fits in your culture. Once that is established, only then should their skills set and experience be evaluated.

Great people don’t hire skilled people and motivate them, they hire already motivated people and inspire them.

Simon Sinek 

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The Power of Purpose

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Purpose is the primary fuel of ambition. Purpose create a destination. We can only become fully engaged in life when we feel that we are doing something that really matters. Purpose is what inspires us, lights us up, and floats our boats. 

The morality of Alexander’s ambitious purpose notwithstanding, it’s very clear that once he had lost it, he rapidly lost everything. If we are to succeed in our endeavors toward greatness, we must learn and apply this final lesson of Alexander’s to our journey. Simply put: if purpose dies, the entire adventure quickly follows suit. 

But what is a purpose, exactly? The dictionary defines it as follows: The reason why something is done or why something exists. It is something set up as an object or an end to be attained; an intention.

Where the goal is the what, the purpose is the all-important why.The purpose gives goals meaning. When the intention to make something happen is weak – when you’re just not feeling the “fire” – it’s not going to happen. People that ignore purpose don’t go very far in life. Nobody can love what they don’t feel in their hearts.

Sean Patrick

Authenticity

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Everything you say and everything you do has to prove what you believe. A WHY is just a belief. That’s all it is. HOWs are the actions you take to realize that belief. And WHATs are the results of those actions – everything you say and do: your products, services, marketing, PR, culture and whom you hire. If people don’t buy WHAT you do but WHY you do it, then all these things must be consistent.

What authenticity means is that your Golden Circle is in balance. It means that everything you say and everything you do you actually believe.

Simon Sinek