Law of Diffusion of Innovations

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As the law states, the first 2.5% of population are the innovators, and the next 13.5% are early adopters.

Altought quick to see the potential and willing to take risk to try new technologies or ideas,early adopters are not generators like the innovators. But both groups are similar, as Moore says, in that they rely heavily on their intuition. They trust their gut.

The farther right you go on the curve, the more you will encounter the clients and customers who may need what you have, but don’t necessarily believe what you believe. As clients, they are the ones for whom, no matter how hard you work, it’s never enough. Everything usually boils down to price with them. They are rarely loyal.

The importance of identifying this group is so that you can avoid doing business with them. Why invest good money and energy to go after people who, at the end of the day, will do business with you anyway if you meet their practical requirements but will never be loyal if you don’t?

Each of us assign different values to different things and our behaviors follow accordingly. This is one of the major reasons why it is nearly impossible to “convince” someone of the value of your products or ideas based on rational arguments and tangible benefits.

According to the Law od Diffusion, mass-market success can only be achieved after you penetrate between 15% and 18% of the market.

The goal of business then should not be to simply sell to anyone who wants what you have – the majority – but rather to find the people who believe what you believe, the left side of the bell curve. They perceive greater value in what you do and will happily pay a premium or suffer some sort of inconvenience to be a part of your cause.

Simon Sinek

The Law of Subconscious Activity

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The Law of Subconscious Activity states that any idea or thought that you accept as true in your conscious mind will be accepted without question by your subconscious mind. Your subconscious mind will immediately begin working to bring it into your reality. 

Your subconscious mind is the seat of the Law of Attraction, the sending station of mental vibrations and thought energy. When you begin to believe that something is possible for you, your subconscious mind begins broadcasting mental energies and you begin to attract people and circumstances in harmony with your new dominant thoughts. 

When you begin thinking about a new goal, your subconscious takes this new thought as a command. It begins to adjust your words and actions so they are more consistent with your achieving it. You begin to do and say the right things at the right time to help you more toward it.

Brian Tracy

Law of Dependent Origination

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Buddha came to understand that the destiny of beings was not a result of mere chance or fate, nor was it dependent upon the arbitrary actions of a supreme being. Man’s destiny could be traced to former deeds, good and bad.

He devised the Law of Dependent Origination of all phenomena – the law of cause and effect. He found that for every action there is an equal and opposite reaction. 

According to Buddhist philosophy every deed – mental, oral or physical – has a consequence. The entire universe is governed by moral principles. Any attempt to act contrary to these principles or disregard them will only result in the increase of suffering.

Wise and wholesome deeds performed under moral principles reduce suffering and bring happiness, while unwise and unwholesome actions carried out without regard to moral principles result in the end in the increase of woe and suffering.

John E. Coleman

Do Not Beat Anyone

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You do not have to beat anybody in business. And if you are in a business which does beat people, get out of it at once. Give every man more in use value than you take from him in cash value; then you are adding to the life of the world by every business transaction.

God wants those who can play music to have pianos and every other instrument; He wants those who can appreciate beauty to be able to surround themselves with beautiful things; He wants those who can discern truth to have every opportunity to travel and observe; He wants those who can appreciate dress to be beautifully clothed, and those who can appreciate good food to be luxuriously fed. He wants all these things because it is Himself that enjoys and appreciates them; it is God who wants to play, and sing, and enjoy beauty, and proclaim truth and wear fine clothes, and eat good foods. “It is God that worketh in you to will and to do”, said Paul.

Wallace D. Wattles

Dream While You are Awake

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One morning, before the sun comes up, he passes along some words his mother always tell him.

Qué lindo es sonar despierto, he says. How lovely it is to dream while you are awake. Dream while you’re awake, Andre. Anybody can dream while they’re asleep, but you need to dream all the time, and say your dreams out loud, and believe in them. 

In other words, when in the final of a slam, I must dream. I must play to win.

Andre Agassi

The Gaze in Strategy

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The gaze should be large and broad. This is the twofold gaze “Perception and Sight”. Perception is strong and sight is week.

In strategy it is important to see distant things as if they were close and to take a distanced view of close things. it is important in strategy to know the enemy’s sword and not to be distracted by insignificant movements of his sword. You must study this. The gaze is the same for single combat and for large-scale strategy.

Generally I dislike fixedness in both long swords and hands. Fixedness means a dead hand. Pliability is a living hand. You must bear this in mind.

Musashi Miyamoto

Nature Plays No Favorites

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If you can keep your mind focused on what you want, and refrain from thinking about what you don’t want, you will attract everything you need to achieve your goals, exactly when you are ready. Change your thinking and you change your life.

Nature plays no favorites. Nature treats everyone alike. Whatever seed you plant in the ground, nature will grow. Whatever thought seeds you plant in your mind, nature will grow as well. It is entirely up to you.

Brian Tracy