As the law states, the first 2.5% of population are the innovators, and the next 13.5% are early adopters.
Altought quick to see the potential and willing to take risk to try new technologies or ideas,early adopters are not generators like the innovators. But both groups are similar, as Moore says, in that they rely heavily on their intuition. They trust their gut.
The farther right you go on the curve, the more you will encounter the clients and customers who may need what you have, but don’t necessarily believe what you believe. As clients, they are the ones for whom, no matter how hard you work, it’s never enough. Everything usually boils down to price with them. They are rarely loyal.
The importance of identifying this group is so that you can avoid doing business with them. Why invest good money and energy to go after people who, at the end of the day, will do business with you anyway if you meet their practical requirements but will never be loyal if you don’t?
Each of us assign different values to different things and our behaviors follow accordingly. This is one of the major reasons why it is nearly impossible to “convince” someone of the value of your products or ideas based on rational arguments and tangible benefits.
According to the Law od Diffusion, mass-market success can only be achieved after you penetrate between 15% and 18% of the market.
The goal of business then should not be to simply sell to anyone who wants what you have – the majority – but rather to find the people who believe what you believe, the left side of the bell curve. They perceive greater value in what you do and will happily pay a premium or suffer some sort of inconvenience to be a part of your cause.
We have passed from a world based on material limitations into a world that is determined by mental concepts. We have moved from the age of things into the “Psychozoic Age”, the age of the mind. Wealth and opportunities are contained more in the person you are and the way you think than in the assets you have acquired in life so far. Your future lies more in your ability to apply your mind and intelligence to your work and your life than it does in your current job or situation.
To achieve something you’ve never achieved before, you will have to think in ways you have never thought before.
Throughout your life, you must constantly thinking about all the things you can do, in every area, to increase the probabilities that you will be successful in achieving your goals. You should leave nothing to chance. You should refuse to wish or hope, or trust to luck. You must take control of your situation. You are responsible.
Though there are occasions when a firm hand is needed, I learned early that one of the most important qualities of a leader is listening without judgment, or with what Buddhist call bare attention.
In The Tao of Leadership, John Heider writes:
The wise leader is of service, yielding, following. The group member’s vibration dominates and leads, while the leader follows. But soon it is the member’s consciousness which is transformed. It is the job of the leader to be aware of the group member’s process; it is the need of the group member to be received and paid attention to. Both get what they need if the leader has the wisdom to serve and follow.
In Zen it is said that the gap between accepting things the way they are and wishing them to be otherwise is “the tenth of an inch of difference between heaven and hell”. If we can accept whatever hand we’ve been dealt – no matter how unwelcome – the way to proceed eventually becomes clear. This is what is meant by right action: the capacity to observe what’s happening and act appropriately, without being distracted by self-centered thoughts. If we rage and resist, our angry, fearful minds have trouble quieting down sufficiently to allow us to act in the most beneficial way for ourselves and others.
Why is it, when we read about the great achievements of successful men in sports, or business, we are seldom told about their failures? For example: we now read of the amazing record of the immortal Babe Ruth, with his unapproached total of 714 home runs; but another unapproached world’s record of his is carefully buried in the records, never to be mentioned – striking out more time that any other player in history. He failed 1330 times!
Are you discouraged by your failures? Listen! Your average may be as good as anybody’s. If you fail to find your name on the list of makers-good, don’t blame it on failures. Examine your records. You’ll probably discover the real reason is lack of effort. Not enough exposure. You don’t give old man law of averages sufficient chance to work for you.
Whatever your calling may be, each error, each failure is like a strike-out. Your greatest asset is the number of strike outs you have had since your last hit. The greater the number, the nearer you are to your next hit.
The fact is that your life will be a continuous series of problems, difficulties, setbacks, and temporary failures. These unexpected and unwanted reversals and disappointments are a normal, natural, and unavoidable fact of growing up. To change your thinking and change your life, you must make a decision to get over them and to get on with your life, no matter what happened. Until you do, you remain a slave to the past, which cannot be changed in any case. Make a decision today that, from now on, you are going to eliminate all the “if only’s” from your life.
You discipline yourself to stand back mentally and deal with the problem intelligently. You use your mind to see the situation objectively and make better decisions to resolve it.
Buddha came to understand that the destiny of beings was not a result of mere chance or fate, nor was it dependent upon the arbitrary actions of a supreme being. Man’s destiny could be traced to former deeds, good and bad.
He devised the Law of Dependent Origination of all phenomena – the law of cause and effect. He found that for every action there is an equal and opposite reaction.
According to Buddhist philosophy every deed – mental, oral or physical – has a consequence. The entire universe is governed by moral principles. Any attempt to act contrary to these principles or disregard them will only result in the increase of suffering.
Wise and wholesome deeds performed under moral principles reduce suffering and bring happiness, while unwise and unwholesome actions carried out without regard to moral principles result in the end in the increase of woe and suffering.
John E. Coleman
I have never met anyone who really likes losing money. And in all my years, I have never met a rich person who has never lost money. But I have met a lot of poor people who have never lost a dime -investing, that is.
The fear of losing money is real. Everyone has it. Even the rich. But it’s not having fear that is the problem. It’s how you handle fear. It’s how you handle losing. It’s how you handle failure that makes the difference in one’s life. The primary difference between a rich person and a poor person is how they manage the fear.
Failure inspires winners. And failure defeats losers. It is the biggest secret of winners. It’s the secret that losers do not know. The greatest secret of winners is that failure inspires winning; thus, they are not afraid of losing.
Robert T. Kiyosaki
“The most life-destroying word of all is the word tomorrow.” He said, “The poor, the unsuccessful, the unhappy, and the unhealthy are the ones who use the word tomorrow the most.” These people will often say things like, “I’ll start investing tomorrow” or “I’ll start reading tomorrow”. Rich dad said the word tomorrow is the word that destroys more lives than any other single word. He said, “The problem with the word tomorrow is that I have never seen a tomorrow. Tomorrows do not exist. Tomorrows only exist in the mind of dreamers and losers. People who put off till tomorrow find that the sins and bad habits of their past eventually catch up with them.” He finished his comment by saying. “I have never seen a tomorrow. All I have are todays. Today is the word for winners. Tomorrow is the word for losers.”
Robert T. Kiyosaki
Positive thinking is not just a motivational idea. It has measurable, constructive effects on your personality, your health, your levels of energy, and your creativity. The more positive and optimistic you are, the happier you will be in every area of your life.
Each time you take complete control over your thoughts and feelings, and discipline yourself to keep them positive, the quality of both your inner and outer lives improves. In the absence of negative emotions, your mind automatically fills with the positive emotions that generate feelings of happiness and fulfillment.
After dinner Mandela stands and gives a stirring talk. His theme: we must all care for one another – this is our task in life. But also we must care for ourselves, which means we must be careful in our decisions, careful in our relationships, careful in our statements. We must manage our lives carefully, in order to avoid becoming victims.
Finally, Mandela talks about the road he’s traveled. He talks about the difficulty of all human journeys – and yet, he says, there is clarity and nobility in just being a journeyer. When he stops speaking and takes his chair I know that my journey, compared with his, is nothing, and yet that’s not his point. Mandela is saying that every journey is important, and that no journey is impossible.