Law of Diffusion of Innovations

law-of-diffusion-of-innovation

As the law states, the first 2.5% of population are the innovators, and the next 13.5% are early adopters.

Altought quick to see the potential and willing to take risk to try new technologies or ideas,early adopters are not generators like the innovators. But both groups are similar, as Moore says, in that they rely heavily on their intuition. They trust their gut.

The farther right you go on the curve, the more you will encounter the clients and customers who may need what you have, but don’t necessarily believe what you believe. As clients, they are the ones for whom, no matter how hard you work, it’s never enough. Everything usually boils down to price with them. They are rarely loyal.

The importance of identifying this group is so that you can avoid doing business with them. Why invest good money and energy to go after people who, at the end of the day, will do business with you anyway if you meet their practical requirements but will never be loyal if you don’t?

Each of us assign different values to different things and our behaviors follow accordingly. This is one of the major reasons why it is nearly impossible to “convince” someone of the value of your products or ideas based on rational arguments and tangible benefits.

According to the Law od Diffusion, mass-market success can only be achieved after you penetrate between 15% and 18% of the market.

The goal of business then should not be to simply sell to anyone who wants what you have – the majority – but rather to find the people who believe what you believe, the left side of the bell curve. They perceive greater value in what you do and will happily pay a premium or suffer some sort of inconvenience to be a part of your cause.

Simon Sinek

Clarify your Values

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TAGs used in CABLES : CABLEGATE : WikiLeaks : ...

TAGs used in CABLES : CABLEGATE : WikiLeaks : Tags are the seeds of understanding. JULIAN ASSANGE. (Photo credit: artist in doing nothing)

The very core of your personality is your valuesYour values are what make you the person you are. Everything you do on the outside is dictated and determined by your values on the inside, whether clear or fuzzy. The greater clarity you have regarding your values on the inside, the more precise and effective will be your actions on the outside. 

You are the the very happiest what you are doing on the outside is congruent with your values on the inside. when you are living in complete alignment with what you consider to be good and right and true, you will automatically feel happy and positive about yourself and your world.

Brian Tracy